Historic online gaming transformation: ADM designates 46 providers for the sector's upcoming direction

The online gaming sector in Italy is poised for a landmark shift. The Customs and Monopolies Agency (ADM) has wrapped up the initial evaluation round for awarding fresh licenses. A select group of 46 operators, featuring prominent brands like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas, has been approved to advance. This strategic decision is deliberate: by favoring companies with proven technological robustness and fiscal stability, the focus shifts toward cultivating a more secure, open, and conscientious marketplace. The directive is evident: the trajectory of Italian gaming will be shaped by those committed to delivering superior standards and safeguarding participants.

A swift schedule for transformation

The countdown is now officially underway. Existing licenses will lapse on September 17, 2025, with a potential short-term extension lasting until the 30th of that month. In the interim, ADM is scheduled to finalize the technical and financial evaluations for the chosen companies by July. Firms that successfully advance through this phase must promptly settle the initial concession payment—4 million—and demonstrate access to a minimum of 3.7 million in liquid assets. Agreements are slated for signing throughout August and September to prevent any interruptions, ensuring the gaming operations continue without a hitch.

Technology at the center of the new era

The modernization extends beyond paperwork: designated operators must implement advanced digital systems that connect with ADM’s protected platform. A six-month transition phase is planned, aiming for full implementation by March 2026. During this time, legacy and updated systems will operate side by side to ensure seamless service for players. Upon completion, these firms will be required to submit the second licensing payment—3 million euros—finalizing their formal admission into the new age of regulated gaming.

Enhanced player safeguards and reinforced regulations

A pivotal element of this reform focuses on the governance of player accounts. Players will gain the ability to migrate their accounts to a different licensed provider, following tax regulations and securing necessary approvals in advance. Operators excluded from the new system must terminate all user accounts by August 17, 2025, reimbursing any remaining customer balances. Unclaimed funds after a two-month period will be transferred to the State Treasury. Furthermore, operators will be obligated to submit weekly reports detailing account activity and must convert their legal structure to a S.p.A. prior to finalizing concession agreements. The objective is unambiguous: fostering a more transparent, secure, and viable market, while continuously promoting responsible entertainment.